Our shampoos, conditioners and treatments are sulfate, paraben and cruelty free. Our products employ smart natural keratin to repair and improve fur strength for an instant fur glow. They have been carefully designed to bring out the natural beauty of their fur by removing dirt, excess oils and also seal in luster without weighing down your furbabies’ coat.


Our Love for Argan Oil


As leaders in furcare argan innovation, the founders have created their first collection with Argan oil as its centerfold. This liquid gold wonder oil has been sourced in its purest form and has been harvested responsibly by Moroccan women. Argan oil is known for its holistic beauty benefits for centuries. Its powerful healing properties as well as our other actives will give your furbaby vibrant, healthy-looking fur and skin. Our products truly outperform the rest.

Argan Oil Benefits


  • Rich in vitamins, minerals, essential fatty acids and antioxidants
  • Invigorates and restores the skin and fur
  • Protects fur from damage and moisture loss
  • Acts as a free radical neutralizer and uv protector
  • Restores moisture balance without weighing fur down
  • Repairs existing damage while reducing future fur breakage
  • Helps to prevent skin irritations and allergies
  • Revitalizes softness, shine, strength and elasticity
  • Intensely hydrates and nourishes dry strands

The Process


The Argan oil used in all our furcare grooming products are manufactured by a cold-press process. Our 100% natural, 100% organic, pure argan oil is harvested and cold pressed from the nut of the argan tree. This miracle oil is organically grown and naturally free of harmful, synthetic chemical agents.